Launching a new product successfully requires strategic planning and execution. The first 30 days are critical for building momentum, generating reviews, and achieving the sales velocity needed to rank well and attract organic traffic. This proven framework has helped thousands of sellers achieve bestseller status.

Pre-Launch Preparation (Days 1-7)

Perfect your listing before launch. Create professional images and compelling copy. Set up inventory and fulfillment. Build an email list of interested customers. Create social media buzz. Prepare promotional materials and launch offers.

Week 1: Initial Launch Phase

• Launch with promotional pricing to drive initial sales
• Send announcements to your email list
• Run targeted advertising campaigns
• Reach out to influencers for reviews
• Monitor inventory and fulfillment closely

Generating Early Reviews

Early reviews are crucial for credibility and conversions. Use platform-approved review request features. Provide exceptional customer service to encourage organic reviews. Follow up with buyers using Request a Review. Never violate platform policies by incentivizing reviews.

The first 30 days set the trajectory for your product's long-term success. Execute your launch strategy flawlessly.

Week 2: Building Momentum

Increase advertising spend as you gather performance data. Optimize your listing based on early customer feedback. Expand to additional keywords. Monitor competitor responses. Adjust pricing strategy based on market response.

Advertising Strategy for Launch

Start with automatic campaigns to discover relevant keywords. Launch manual campaigns targeting high-intent keywords. Use aggressive bids to gain visibility quickly. Monitor ACoS closely but accept higher costs during launch. Gradually optimize based on performance data.

Week 3: Optimization Phase

• Analyze which keywords drive conversions
• Optimize product images based on customer behavior
• Refine pricing strategy for profitability
• Expand advertising to proven keywords
• Address any customer concerns or issues

Social Proof Acceleration

Showcase early positive reviews in marketing materials. Share customer success stories on social media. Create user-generated content campaigns. Highlight bestseller badges or category rankings. Build momentum through visible social proof.

Week 4: Scaling and Sustainability

Transition from launch pricing to sustainable pricing. Scale advertising on proven campaigns. Expand to additional marketplaces or channels. Plan inventory replenishment. Develop long-term marketing strategy.

Measuring Launch Success

Track daily sales velocity and ranking improvements. Monitor review accumulation rate. Analyze advertising performance and ROI. Measure organic vs. paid traffic ratio. Compare actual results to launch goals.

Post-Launch Maintenance

Continue optimizing based on data. Maintain competitive pricing. Keep advertising campaigns active. Monitor and respond to reviews. Plan seasonal promotions. Stay ahead of competitor moves.

A successful product launch requires meticulous planning and aggressive execution. By following this 30-day framework and adapting to market feedback, you maximize your chances of achieving bestseller status and building long-term product success.